Practical definitions
Website, ecommerce and inventory glossary
Plain-language definitions for the terms used across Mitrend Digital projects and handovers.
Website and ecommerce
Conversion: A meaningful action such as a qualified enquiry, purchase, phone call or WhatsApp contact.
Payment gateway: A service that authorises and processes online payments.
Product attribute: Structured information such as size, colour, material or compatibility used to describe and filter a product.
Cart abandonment: A shopping session in which products are added to a cart but the purchase is not completed.
Structured data: Machine-readable information added to a page to help search engines understand entities, services, products or articles.
Inventory and operations
SKU: A stock-keeping unit used to identify a distinct item or variation.
Item master: The controlled source of product or material records used by operational systems.
Reorder point: The stock level that triggers replenishment according to demand, lead time and policy.
Safety stock: Additional stock held to reduce the risk of running out during demand or supply variation.
Cycle count: A scheduled count of selected inventory rather than a full stocktake.
Lead time: The elapsed time between initiating an order or activity and receiving the expected result.
Business systems and delivery
ERP: Enterprise resource planning software used to manage connected business activities such as finance, purchasing, sales and inventory.
Microsoft Dynamics 365 Business Central: Microsoft ERP software for small and mid-sized organisations. Mitrend Digital may support defined data, ecommerce, testing or handover tasks alongside the responsible implementation partner.
UAT: User-acceptance testing in which business users confirm that agreed scenarios work as expected.
Cutover: The controlled transition from the old process or system to the new one.
Hypercare: Focused support immediately after launch, with structured issue tracking and resolution.
Acceptance criteria: Observable conditions used to decide whether a deliverable is complete.
Marketing and measurement
Search intent: The task or outcome a person is trying to achieve with a search query.
Local SEO: Work that improves relevance and trust for location-sensitive searches, including accurate business information and locally useful pages.
Attribution: The method used to connect visits, campaigns or contact actions to an outcome.
Qualified lead: An enquiry that meets the agreed fit criteria and provides enough context for a useful response.
Core Web Vitals: Google page-experience metrics that assess loading, responsiveness and visual stability.
Use the definitions to improve the workflow
If different teams use the same term differently, document the agreed meaning before choosing software or building an integration.
SYSTEMS GLOSSARY
The decision in one sentence
A shared vocabulary makes website, ecommerce, marketing and inventory decisions easier to test. This glossary connects common terms to the workflow or commercial decision they affect, so the team can ask better questions before choosing a platform or service.
Choose this route when
- Different teams use the same term to mean different data or outcomes.
- A platform discussion is moving ahead without an agreed process definition.
- A buyer needs plain-language explanations before a technical review.
- Documentation, ownership and acceptance criteria are being lost in jargon.
What the system needs to make true
| Decision area | What Mitrend checks |
|---|---|
| Term | Plain-language meaning tied to a business action. |
| Why it matters | The customer, data or operating decision affected by the term. |
| Verify | The evidence, owner or system setting that confirms the definition. |
How the work moves from diagnosis to handover
- Find the term that is blocking a current decision.
- Follow the related service or resource for implementation detail.
- Write the agreed meaning into the project notes and acceptance checks.
- Review the glossary entry when the platform, workflow or business model changes.
What to verify before you invest
- Is the definition understandable to the person operating the process?
- Does it describe an observable record or action?
- Does the term have one owner in the current system?
- Are similar terms separated where they create different risks?
Evidence to bring into the review
Bring the report, screen, data field or customer question where the term caused confusion. Definitions are most useful when tied to a real decision.
Questions buyers usually ask
Is the glossary a substitute for professional legal, tax or platform advice? No. It is a shared starting point.
Can the team add its own terms? Yes, provided the definition and owner are clear.
Why link glossary entries to services? Because definitions should help the reader choose the next useful action.
Choose the next practical step
Bring the current website, store or workflow and one real example. The review should leave you with a bounded next action, not a generic channel list.