Paid Media & Social

Facebook and Instagram Marketing for SA SMEs: Organic First, Paid Second SOCIAL MEDIA DECISION Social media marketing works when you have something worth sharing — not when you need to fill a content calendar. Many SA small businesses feel pressured to post daily on Facebook and Instagram. The businesses that actually get results from social…

Google Ads vs Meta Ads for South African Businesses: Which Comes First? PAID MEDIA DECISION Choose the platform where your customer starts their buying journey — not the one with the cheapest clicks. Google Ads captures people who are already searching for what you offer (high intent, limited scale). Meta Ads puts your offer in…