Google Analytics 4 Setup for South African Ecommerce Stores
Google Analytics 4 Setup for South African Ecommerce Stores ANALYTICS SETUP DECISION GA4 without ecommerce events is just a visit counter — you need purchase, add-to-cart and view-item tracking to make data-driven decisions. Google Analytics 4 replaced Universal Analytics in 2023. For ecommerce stores, the key difference is event-based tracking (not pageview-based). You need to…