Mitrend Digital resources about websites & conversion.
Conversion Rate Optimisation: Where to Start When You Have No Data CRO DECISION You cannot optimise what you do not measure — but you also do not need a year of data to find your first 20% improvement. Many SA businesses delay CRO because they think they need thousands of visitors and months of data….
Technical SEO Audit Checklist for WordPress Sites TECHNICAL SEO DECISION Most ranking problems are not about content — they are about Google not being able to find, crawl or understand your pages. A technical SEO audit checks whether search engines can discover, crawl, render and index your important pages. For WordPress sites, common issues include…
Core Web Vitals and SEO: What South African Site Owners Need to Know SITE PERFORMANCE DECISION Google ranks pages that load fast and respond quickly — and it measures this on real user devices. Core Web Vitals (LCP, FID/INP, CLS) are Google’s real-user performance metrics. They affect search rankings directly for competitive terms. For South…
How to Build a Lead Generation Website That Actually Converts WEBSITE CONVERSION DECISION Every page needs one clear offer and one measurable next step. A lead generation website is not a brochure. Each page should answer one question for one visitor type, present a clear offer with supporting proof, and point to exactly one next…
